The ultimate guide to Instagram success
Ahh Instagram, where navigating the ever-changing algorithm can feel like a wild adventure!
We understand that staying on-top of trends and optimising your presence on the platform can be overwhelming, so we'll break it down into easy-to-manage steps that will have you ready to conquer the challenges and excel on the platform!
Let's dive in!
Bio optimisation and making your brand discoverable
Your Instagram bio is prime real estate, so be sure to optimise it for maximum discoverability by incorporating relevant keywords and phrases. Craft a captivating bio that grabs attention, succinctly describes your brand, and entices visitors to explore your content further.
Discover what resonates with your audience
Before embarking on the IG journey it’s crucial that you develop a social media strategy and identify your content pillars — the themes or topics that you want to be known for, and ones that reflect your brand and offering. Dive deep into these pillars and create content that truly showcases them. Once you are regularly posting around your key content pillars, analyse your data and see what topics and content types are resonating with your audience and upweight these.
By posting around your top performing pillars more, you'll consistently deliver what your audience loves, keeping them engaged, and coming back for more.
Embrace trends, but be authentic
Stay ahead of the curve by capitalising on current trends, but always remain true to your brand's voice and values.
Seek inspiration from the explore page, or look to tik-tok for trends that will soon make their way over to IG, and adapt these to your brand where it makes sense to do so.
By staying authentic and genuine in your approach, you'll create content that resonates with your audience and sets you apart from the crowd.
Don’t forget the power of video
It's essential to consider how you can incorporate more video content into your Instagram strategy. This doesn’t mean you need to overwhelm yourself and post videos multiple times a day, it just means that you might want to rethink some of your static content ideas. For example, could your single image or carousel be turned into a video through the addition of some text animation and trending audio?
These simple adjustments can be quick wins that help you reach a wider audience.
Timing is everything
By posting when your audience are most active, you'll maximise engagement and increase the visibility of your content. Look to your analytics to determine your audiences active times and schedule your content according to these.
Having a clear content calendar planned out will save your sanity and make this step a whole lot easier.
Building relationships one comment at a time
Engagement is the key to forging strong connections on Instagram. By responding to every comment and direct message, you show your audience that you value their input and appreciate their support.
But don't stop there—proactively engage with other accounts in your niche, or where your target audience is likely to be, and you’ll build a nurturing and thriving online community.
Don’t underestimate the power of a good hashtag
Include these in your post copy and refresh these periodically to keep your content discoverable and reach a wider audience. We’ve written a great article on how to nail your hashtag game that you can take a look at here.
Unleash your creativity on stories
Instagram Stories provide a canvas for your creativity to shine. Get interactive and personal by using features like polls, quizzes, and question stickers to engage your audience. Stay consistent with your Stories and offer captivating content that keeps your followers coming back for more.
If you love these strategies but feel you need assistance in executing them to their full potential, don't hesitate to reach out to us. Our team is here to support you and help you achieve remarkable results.
Contact us today, and let's explore how we can collaborate to elevate your brand's presence on Instagram.